‘Sugar daddy’ billboard drawing controversy in Birmingham

BIRMINGHAM, Ala. (WIAT) – Gas prices aren’t the only thing being advertised at a busy intersection near Birmingham’s airport.

A billboard advertising summer jobs was put on June 8th and before the job was even complete pictures began spreading on social media.

'Sugar Daddy' Billboard in Birmingham

‘Sugar Daddy’ Billboard in Birmingham

Alexa James, Director of Development at Wellhouse says the billboard is much more than an advertisement for jobs.

“It tells me that it’s something to do with sex,” she said.

Wellhouse offers shelter and transitional housing to women who have been trafficked.

“We’re working with a 14 year old right now that’s probably been trafficked her whole life.”

When Alexa sees the sign, that’s what comes to mind, instead of jobs for students.

“It’s blatantly clear what they’re targeting because they’re saying date a sugar daddy.”

One observer of the sign says he believes the billboard should come down because young people may get the wrong idea.

“At first they’re going to think well “hey, I’m getting quick money,” and they’re going fall into a trap that they may not realize is a trap.”

A similar billboard was put up in Chicago a few months ago, and was taken down after many complaints. While the billboard in Birmingham reads: “Hey students need a summer job? Date a sugar daddy.” The nature of the billboard in Chicago was much more sexual.

The website claims to be the number one site for “mutually beneficial arrangements.”

Representatives with Wellhouse are reaching out to the company and city leaders to have the billboard removed.

AJ Perkins, Director of Marketing for arrangementfinders.com said in a statement to CBS42 that the company chose to put a billboard in Birmingham because of an increase in membership within a 25 miles radius of the city. “The average age of women signing up in Birmingham (within a 25 mile radius) is 22 years old,” said Perkins. “As a result, we decided a campaign targeting undergrads & grads was critical.”

Perkins adds, “We have absolutely no intention of taking this creative down as it mirrors our demographics perfectly.”

blog comments powered by Disqus