Coca-Cola picks Birmingham to introduce Civil Rights Commemorative bottle

Coca-Cola unveils Civil Rights Movement anniversary bottles

BIRMINGHAM, Ala, (WIAT) – This year marks the 50th anniversary of the Civil Rights Movement. To commemorate the event, Coca-Cola is releasing a brand new limited-edition glass bottle.

Birmingham will be the first city to introduce the new bottles which include the “Fifty Years Forward” movement logo.

Coca-Cola is privileged to be a key partner with the city of Birmingham during the 2013 Civil Rights Commemorative year. On behalf of all of the Coca-Cola United employees, I am pleased to announce the introduction of a special Civil Rights Commemorative bottle…” -Claude Nielsen, Chairman and CEO of Coca-Cola Bottling Company United and Birmingham Coca-Cola Bottling Company 

In addition to the new bottles, Coca-Cola is also providing scholarship grants to historically black colleges and universities, and are the presenting sponsor of the Birmingham Civil Rights Institute’s exhibit -“Marching On: The Children’s Movement at Fifty.”

The special bottle will be available in stores starting July 1st and in selected cities across the country over a period of the next several months.

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